About the Role
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers. Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products. Cohere is seeking an experienced Brand Marketing Manager - Campaigns to join our team. In this role, you'll be responsible for developing, executing, and optimizing paid media campaigns focused specifically on brand awareness for Cohere. You'll work closely with our media agency partners to maximize reach, engagement, and brand recognition across digital and offline channels.
Responsibilities
- Develop and implement paid media strategies to drive broad brand awareness across digital channels (social media, display, video, search, etc.); out-of-home advertising; audio advertising / podcasts; and more
- Collaborate with media agency partners to plan, buy, and optimize campaigns that reach target audiences and build Cohere brand recognition
- Monitor campaign performance each workday, make data-driven optimizations, and report on KPIs including reach, impressions, frequency, brand lift, and engagement
- Manage media budgets effectively, ensuring optimal ROI and efficient spending
- Conduct regular competitive analysis to identify opportunities and benchmark performance
- Prepare regular performance reports for leadership, highlighting insights and recommendations
- Collaborate with marketing, design, and sales teams to ensure alignment on brand messaging and goals
- Work with creative teams to develop and test new messaging variants
- Stay current with digital advertising trends, platform updates, and emerging opportunities
Requirements
- 3-5 years in leading brand marketing campaigns on digital and traditional channels, with demonstrated ability to build platform-specific strategies and drive measurable awareness growth.
- Creativity: Ability to create and amplify content that stands out in a crowded digital landscape, working with our Design and Content teams.
- Strategic thinking: Skill in analyzing trends, audience behavior, and performance to inform decisions.
- Adaptability: Comfort experimenting on new platforms and adjusting strategies based on emerging trends and technologies.
- Collaboration: Excellent teamwork skills, with the ability to work closely with designers, writers, marketers, PR, and product teams.
- AI curiosity: Interest in leveraging AI tools for content creation and optimization, even without prior experience.
Qualifications
- Experience with AI-powered content tools.
- Familiarity with analytics tools for tracking brand media performance and/or running brand trackers.
- A finger on the pulse of AI trends and the media landscape.
- Experience with sourcing and managing brand sponsorships.
- B2B experience and/or tech industry experience preferred.
Benefits
- An open and inclusive culture and work environment
- Work closely with a team on the cutting edge of AI research
- Weekly lunch stipend, in-office lunches & snacks
- Full health and dental benefits, including a separate budget to take care of your mental health
- 100% Parental Leave top-up for up to 6 months
- Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
- Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
- 6 weeks of vacation (30 working days!)