Brand & Marketing Program Lead

About the Role

• Our mission at Cohere is to scale intelligence to serve humanity. We are dedicated to training and deploying frontier models for developers and enterprises, enabling them to build powerful AI systems for content generation, semantic search, RAG, and intelligent agents. We believe our work is crucial for the widespread adoption of AI.
• We are deeply committed to the quality of our creations, with each team member contributing to enhancing our models' capabilities and their value for customers. We maintain a fast-paced work environment, always prioritizing our customers' needs.
• Cohere is comprised of expert researchers, engineers, designers, and more, all passionate about their craft and recognized as leaders in their respective fields. We firmly believe that a diverse range of perspectives is essential for developing exceptional products. Join us in shaping the future!
• We are seeking a dynamic and detail-oriented Brand & Marketing Program Lead to architect, execute, and scale high-impact marketing and brand design initiatives. This role is pivotal in driving cross-functional alignment, operational excellence, and measurable impact across various campaigns (paid, owned, earned), product launches, events, and web initiatives.
• As a founding member of the Marketing Operations and Program Management team, you will serve as both a strategic leader and a tactical execution expert. Your primary responsibility will be to ensure seamless collaboration among stakeholders, internal teams, and service providers, while maintaining holistic alignment and accountability in delivering programs that accelerate growth and innovation.

Responsibilities

• Define program scope, objectives, and success metrics proactively in collaboration with stakeholders, ensuring alignment with business goals.
• Develop detailed project plans, timelines, and resource allocation, leveraging tools like Asana, Linear, and Notion. Create risk mitigation strategies and contingency plans.
• Lead cross-functional teams (Brand Design, Content, Product, Campaign, Growth, Sales, Legal, and external agencies) to deliver campaigns, launches, and initiatives on time and within budget.
• Track progress against milestones, identify bottlenecks, and proactively resolve issues. Manage stakeholder communication and escalate risks as needed.
• Ensure seamless handoff of deliverables, conduct post-mortem analyses, and document lessons learned to refine future programs.
• Design and execute end-to-end marketing programs (e.g., product launches, integrated campaigns, events, partnerships) that drive engagement, acquisition, adoption, and brand loyalty.
• Develop playbooks, workback schedules, and governance frameworks (e.g., DACI/RACI) to standardize processes, operational cadence, and ensure accountability.
• Partner with internal teams and external partners to align priorities, streamline workflows, and resolve dependencies.
• Serve as the primary point of contact for program updates, risk management, and executive reporting.
• Oversee the Marketing and Brand Design intake process, reviewing, triaging, and managing requests effectively.
• Implement scalable processes, tools, and analytics dashboards to optimize Brand Design delivery, campaign execution, measurement, and iteration.
• Showcase a deep understanding of the nuances of both logistical and creative workflows.
• Design and implement change management and enablement frameworks to drive continuous optimization of marketing programs, team workflows, and business continuity. Proactively identify opportunities for improvement, foster a culture of adaptability, and ensure seamless transitions during organizational or strategic shifts.
• Manage vendor relationships, budgets, and compliance (e.g., legal reviews, promotional guidelines) to ensure fiscal discipline and operational rigor.
• Share expertise in project management and production best practices to foster innovation, accountability and continuous improvement in workflows and collaboration.
• Track KPIs (e.g., ROI, engagement, conversion) and leverage data to refine strategies, optimize spend, and maximize impact.
• Champion creativity and experimentation, integrating emerging technologies (e.g., AI tools) to enhance marketing efficiency and user engagement.
• Craft compelling narratives for internal and external audiences, presenting program progress and outcomes to stakeholders, leadership, board and partners.
• Bridge technical innovation with human-centric/AI marketing, ensuring Cohere’s voice resonates globally.

Requirements

• 5-8+ years of experience in marketing program/project management, with a proven track record of leading complex initiatives from inception to completion.
• Expert level experience working with creative & campaign operations.
• Expertise in full project lifecycle management (initiation, planning, execution, monitoring, closure) and methodologies (Scrum, Kanban, Agile, Waterfall, hybrid). PMP certified.
• Strong command of project management tools (e.g., Asana, Linear, and Jira) and collaboration platforms. Experience using design-centric tools such as Figma, Miro, or Mural to conceptualize complex project lifecycle management delivery.
• Demonstrated ability to manage cross-functional teams, resolve conflicts, and drive alignment in fast-paced and highly-matrixed environments in B2B enterprise/Saas/AI companies.
• Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools (e.g., Google Analytics, Marketo, Salesforce, Looker Dashboards).
• Exceptional communication, presentation, and stakeholder management skills.
• Passion for AI, innovation, and building inclusive, user-centric experiences.

Qualifications

Experience in IPO readiness, M&A integration and scaling early-stage marketing teams