About the Role
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. Anthropic is seeking an experienced Developer Campaign Marketer to lead marketing efforts for Startups and Claude Code, our command line tool that enables developers to delegate coding tasks directly from their terminal. In this pivotal role, you will develop and execute comprehensive marketing campaigns that drive awareness, adoption, and engagement with Claude Code among startups, developers, technical teams, and engineering organizations. You will work at the intersection of developer relations, product marketing, and community building, executing on integrated campaigns that bring together compelling technical content and programs that resonate with developers. As a key member of the marketing team, you will be responsible for driving pipeline and active usage of Claude Code by working with Product Marketing to design campaigns that communicate our value propositions through the right channels and create scalable programs that drive measurable growth. The ideal candidate combines technical understanding with strong marketing instincts and can orchestrate campaigns that developers want to engage with.
Responsibilities
- Develop and execute comprehensive marketing campaigns for Claude Code to generate pipeline by driving awareness and adoption among startups, developers, technical teams, and engineering organizations
- Develop deep understanding of the AI developer and startups audience, including behaviors, communication preferences, and communities, to inform channel strategy and adapt campaign messaging that resonates with how developers discover, evaluate, and adopt AI tools
- Partner with Product Marketing to translate product positioning and go-to-market strategy into executable campaign plans for developer audiences
- Execute on integrated marketing campaigns by working with centers of excellence across channels including content, media, developer-focused platforms (GitHub, Stack Overflow, Hacker News, Reddit), events, and partnerships
- Own campaign performance reporting and optimization iteration; provide feedback loop on campaign performance back to Product Marketing leadership
- Partner closely with product marketing and engineering teams to ensure marketing campaign strategies align with product development and user needs
- Track and analyze key metrics including Claude Code pipeline in target accounts, developer adoption, engagement, retention, and satisfaction, using data to continuously optimize marketing strategies
- Collaborate with the broader marketing team to ensure Claude Code messaging is integrated into Anthropic's overall marketing campaign and serve as execution lead on campaigns focused on our developer and startups audiences
Requirements
- 5+ years of experience in developer or campaign marketing with ownership of pipeline target, technical product marketing or developer relations experience is a plus
- Experience building and scaling demand gen programs targeted to developer communities, whether through online platforms, events, or advocacy programs
- Deep understanding of developer workflows, tools, and communities
- Demonstrated success launching and marketing developer tools, CLI tools, APIs, or infrastructure products
- Excellent collaboration skills and experience working cross-functionally with product, engineering, and sales teams
- Analytical mindset with experience tracking developer metrics and using data to inform marketing decisions and optimize campaign tactics
- Genuine passion for developer experience and a track record of earning trust and credibility in developer communities
- Hold at least a Bachelor's degree in a related field or equivalent experience
Qualifications
- Experience marketing AI/ML tools or emerging technology categories to technical audiences
- Background in software engineering or technical roles with professional coding experience
- Experience with open source community building and contribution
- Familiarity with command line tools, terminal workflows, and developer productivity tools
- Experience in high-growth startup environments or launching new developer products from scratch
Benefits
Competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.