Customer Marketing Manager

About the Role

Cohere is seeking a creative and customer-centric Customer Marketing Manager to champion our customer advocacy efforts. In this pivotal role, you will collaborate on compelling customer stories and build marketing campaigns that highlight the value our customers derive from Cohere’s AI solutions. As the Customer Marketing Manager, you will play a key role in bridging the gap between our customers and the broader marketing organization. You will work closely with the sales, customer success and product teams to identify, develop, and share impactful customer narratives, events, solutions and content that resonate with our target audience. In this role, you will collaborate extensively with cross-functional teams to ensure our customer stories are integrated into all aspects of our marketing strategy. Your ability to create and execute customer-focused campaigns will be crucial in driving customer retention, advocacy, and growth. Cohere's mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents.

Responsibilities

• Engage with key customers to uncover success stories that demonstrate the impact of Cohere’s AI solutions.
• Champion our customers by supporting content pieces that are woven into blogs, social media, website content, whitepapers, sales enablement and other marketing materials.
• Create unique events alongside the events team to support customers with education, enablement and empowerment.
• Source speaking opportunities that align with our customers’ goals, driving brand awareness and demonstrating the impact of AI for our customers
• Craft compelling case studies, testimonials, and customer narratives that highlight customer challenges, solutions, and outcomes.
• Design and execute marketing campaigns centred around customer stories to drive awareness, engagement, and advocacy.
• Partner with the customer success, product, sales, marketing and events teams to align on go-to-market strategies to drive our customer advocacy narrative.
• Track and analyze the performance of customer-focused marketing campaigns, using insights to optimize future efforts.
• Develop and maintain dashboards to monitor key metrics related to customer engagement and advocacy.

Requirements

• 7+ years of marketing experience in a technology-focused company, with at least 3 years of experience customer marketing for a high-growth company
• Exceptional storytelling and writing skills, with the ability to craft compelling narratives that resonate with diverse audiences.
• Proven experience in building and executing marketing campaigns that drive customer engagement and advocacy.
• Strong project management skills, with the ability to manage multiple projects simultaneously and collaborate effectively across teams.
• Excellent communication and interpersonal skills, with the ability to build relationships with customers and internal stakeholders.
• A passion for AI and technology, with a keen interest in understanding how AI can drive business outcomes.
• Bachelor's degree in Marketing, Business, Data Science, or a related field.

Qualifications

• Experience with marketing tools and platforms, such as HubSpot, Salesforce, and Google Analytics, is a plus.
• An advanced degree is a plus
• If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!