Growth Marketing Lead

About the Role

The Growth Marketing Lead will be instrumental in scaling Pinecone's growth engine, blending technical execution with strategic growth initiatives across Product-Led Growth (PLG) and sales-assisted motions. This role sits at the intersection of engineering, marketing, and product—building the technical infrastructure and campaigns that convert developers into qualified pipeline and revenue. You'll architect automated systems, optimize conversion funnels, and leverage data-driven experimentation to accelerate Pinecone's growth trajectory.

Responsibilities

• Design, build, and optimize user acquisition funnels across web and mobile platforms to drive sustainable growth
• Develop tools and systems for viral growth mechanics, referral programs, and user engagement features
• Design and execute behaviorally triggered lifecycle emails for onboarding, activation, expansion, and win-back; improve deliverability, open/click rates, and conversion to qualified pipeline and revenue.
• Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI.
• Build and maintain analytics infrastructure to track user behavior, measure experiment results, and inform growth strategy
• Build n8n or equivalent automations for lead capture, enrichment, routing, lifecycle triggers, and alerts.
• Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows.
• Manage paid budgets to improve CAC and payback while protecting funnel health and profitability.
• Own SEO end to end: build a focused topic-cluster strategy around high-intent, product-led use cases; ship assets (comparisons, alternatives, pricing, case studies) and technical fixes (schema, internal linking, crawl/index hygiene); and measure impact via rankings, qualified organic signups/PQLs, and pipeline contribution.

Requirements

• 7+ years of experience in growth engineering, growth marketing, or technical product marketing, with a proven track record in PLG and B2B SaaS environments
• 3+ years of hands-on software engineering experience with proficiency in modern web technologies (JavaScript/TypeScript, React, Node.js, Python, or similar)
• Comfortable "vibe coding" with AI coding assistants (e.g., Claude Code, Cursor) to rapidly prototype, iterate, and ship growth experiments, automations, and data analysis
• Strong technical proficiency with marketing automation platforms (HubSpot), CRM systems (Salesforce), and workflow automation tools (n8n, Zapier, Retool, or similar)
• Deep understanding of analytics platforms (Heap, Mixpanel, Segment), A/B testing frameworks, and statistical significance for experiment design and analysis
• Advanced SQL skills and data analysis capabilities to derive actionable insights from user behavior, campaign performance, and experiment results
• Proven experience designing and executing lifecycle email campaigns with strong metrics around deliverability, engagement, and pipeline conversion
• Hands-on experience managing paid media budgets and optimizing for CAC, LTV, and unit economics
• Strong project management skills with ability to prioritize and manage multiple high-impact initiatives simultaneously in a fast-paced environment
• Excellent cross-functional collaboration and communication skills with ability to translate technical concepts to non-technical stakeholders

Qualifications

• Experience with developer-focused or AI/ML/data infrastructure companies and understanding of technical buyer journeys
• Familiarity with BI tools (Metabase, Sigma, Looker) for building dashboards and growth reporting
• Experience with n8n or equivalent AI workflow automation systems to integrate CRM, data warehouse, product analytics, and marketing tools
• Background in early-stage startup environments with comfort in ambiguity and rapid iteration