Segment Marketing Manager, Strategic Accounts

About the Role

Anthropic is dedicated to developing reliable, interpretable, and steerable AI systems for the benefit of all users and society. This role is for a Strategic Account Marketing Lead who will be responsible for defining and executing the marketing strategy for Anthropic's most crucial accounts—those strategic relationships that are foundational to the company's future trajectory. This is a highly specialized, in-depth marketing role, where each account is treated as a distinct market requiring deeply customized programs. Your objective will be to accelerate complex, multi-year enterprise commitments within these accounts. You will be closely integrated with account teams, actively participating in weekly pipeline reviews and contributing to account plans. As the dedicated marketing partner to sales leadership, you will focus on Anthropic's largest and most intricate relationships. Your work will encompass a wide range of activities, including buying committee mapping, developing executive engagement programs, creating account-specific content and events, and designing personalized campaigns tailored for complex, multi-stakeholder deals. This position is ideal for someone who prioritizes depth over breadth, thriving on building transformative relationships with a focused portfolio of strategic accounts. You will engage with C-suite executives and developers at leading tech companies, positioning Anthropic as a strategic partner for AI transformation.

Responsibilities

• Own marketing strategy and execution for our most important accounts—the strategic relationships that will define Anthropic's trajectory. Treat each account as its own market, building deeply customized programs that accelerate complex, multi-year enterprise commitments.
• Be embedded in account teams, attending weekly pipeline reviews, contributing to account plans, and serving as the dedicated marketing partner to sales leadership for our biggest and most complex relationships.
• Span buying committee mapping, executive engagement programs, account-specific content and events, and personalized campaigns designed for complex, multi-stakeholder deals.
• Work alongside C-suite executives and developers alike at category-defining tech companies, positioning Anthropic as a strategic AI transformation partner.

Requirements

• 7+ years B2B marketing experience with demonstrable focus on strategic accounts or enterprise customers
• Proven track record building world-class 1:1 ABM programs at companies known for strategic account marketing excellence
• Experience orchestrating complex, multi-threaded account strategies across C-suite, technical buyers, and procurement in accounts with $10M+ deal potential
• Track record of running successful executive engagement programs that have driven meaningful pipeline acceleration—CAB programs, executive briefing centers, CXO dinners, or bespoke account experiences
• Experience with land-and-expand motions in strategic accounts—has grown accounts from initial deal to multi-product, enterprise-wide adoption
• Experience at leading tech companies selling to technical audiences—ideally both fast-paced scale-ups AND larger tech companies that understand enterprise selling
• Thrive in depth over breadth—energized by building transformational relationships with a focused set of accounts
• Bachelor's degree in a related field or equivalent experience

Qualifications

• Experience with executive engagement programs—Customer Advisory Boards, executive briefing centers, C-suite dinners
• Deep expertise in buying committee mapping and multi-threaded engagement strategies
• Experience marketing AI/ML or developer infrastructure products
• Expertise in ABM technology building sophisticated targeting, orchestration and measurement infrastructure