About the Role
We’re hiring a Senior Performance Marketer to scale and optimize our global acquisition engine during a critical phase of rapid growth. This is not a campaign execution role — this is an ownership role. You will lead full-funnel performance strategy across paid channels, architect experimentation frameworks, and turn intent data into pipeline acceleration (6sense). You are deeply data-driven, exceptionally detail-oriented, and have a proven track record of driving fast, measurable growth in high-growth B2B SaaS or AI environments. You’ll play a key role in transforming performance marketing into a predictable, scalable revenue driver. Parloa is one of the fastest growing startups in the world of Generative AI and customer service. Parloa’s voice-first GenAI platform for contact centers is built on the best AI technology to automate customer service with natural-sounding conversations for outstanding experiences on all communication channels. Leveraging natural language processing (NLP) and machine learning, Parloa creates intelligent phone and chat solutions for businesses that turn contact centers into value centers by boosting customer service efficiency. The Parloa platform resolves the majority of customer queries quickly and automatically, allowing human agents to focus on complex issues and relationships. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald and today employs over 400+ people in Berlin, Munich, and New York.
Responsibilities
- *Full-Funnel Performance Strategy**
- Own global paid acquisition strategy across search, social, display, retargeting, and emerging channels toward ICP accounts
- Drive pipeline growth, not just leads — align performance to revenue and sales outcomes
- Continuously optimize budget allocation based on ROI and pipeline contribution
- Leverage 6sense to drive account-based acquisition, intent-based targeting, and pipeline acceleration
- *Experimentation & Growth Acceleration**
- Design and execute rigorous A/B testing across creatives, landing pages, messaging, targeting, and bidding strategies
- Identify high-leverage growth opportunities and scale what works quickly
- Apply structured experimentation frameworks to unlock step-function growth
- Drive paid channels, including Google ads (search & display), paid social (LinkedIn, YouTube, Meta) and more.
- *Cross-Functional Leadership**
- Collaborate closely with Sales, MarOps, Content, and Product Marketing to align targeting with ICP, personas, and vertical strategy
- Influence creative direction with performance insights (e.g., video vs. static, persona-led messaging)
- Act as a strategic thought partner to marketing leadership on growth investments
Requirements
- 6+ years in performance or growth marketing in a high-growth B2B SaaS or AI company
- Demonstrated success scaling the pipeline and revenue through paid acquisition
- Strong hands-on experience with 6sense (or equivalent intent-based ABM platform)
- Proven track record of managing and scaling six-figure+ monthly budgets efficiently
- Highly data-driven with deep comfort in metrics, modeling, and performance analysis
- Extremely detail-oriented — able to spot inefficiencies others miss
- You should be growth-obsessed and experimentation-led, and comfortable operating in ambiguity and scaling processes
- High standards for execution and accountability
Benefits
- The opportunity to join a rapidly growing Conversational AI startup with offices in Berlin, New York, and Munich.
- Enjoy an immersive company onboarding experience, where you’ll have the chance to delve into the Parloa product and immerse yourself in our dynamic company culture.
- Hybrid work environment - we believe in hiring the best talent, no matter where they are based. However, we love to build real connections and want to welcome everyone in the office on certain days.
- Attractive compensation package with equity.
- Training and development budget which can be used for conferences and attending development courses to ensure continuous professional growth.
- Flexible working hours, Unlimited PTO and travel opportunities.
- Regular team events, game nights, and other social activities.
- A beautiful office with flair in the heart of NYC with all the conveniences, such as social area, snacks, and drinks.