Senior Brand & Integrated Campaigns Manager

About the Role

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and co-founder, Tim Shi, an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta. The Sr. Manager, Brand & Integrated Campaigns is a brand-new role at Cresta. Your job will be to tell our story in creative ways that break through the noise. Part storyteller, part creative driver, and part brand, ad, and integrated campaign strategist, it is your job to leverage all of the cool things happening at Cresta to increase brand awareness, reputation, and growth. You’ll work within a highly talented and creative Marketing organization to dream up, create, and execute on breakthrough campaigns incorporating video, visual, written, and social media content as well as out-of-home advertising. In partnership with the Head of Communications and the CMO, your job is to “own the narrative.” The right candidate will bring their own vision to this high-impact, high-ownership role. This job is perfect for a multi-talented creative thinker who is up for a challenge.

Responsibilities

• Design and drive integrated campaigns across social, digital, out-of-home, and events incorporating video, visual, audio, and written media
• Bring your experience leading highly visible brand campaigns to the role to help Cresta break through the noise with clarity and purpose
• Constantly dream up new storylines and creative tactics to get them in front of our audiences
• Partner across Communications, Content Marketing, Creative, Demand Generation, Field Marketing, and Product Marketing, and executive leadership to produce world-class strategies and content and bring them to market
• Constantly mine Cresta to uncover that next great untold story

Requirements

• 5+ years experience in brand/integrated marketing, advertising, or creative strategy, including at least 1 year in enterprise tech.
• Experience executing complex multi-modal campaigns at top-tier organizations: show us your portfolio!
• Have worked on high-visibility brand and advertising campaigns for a B2B brand
• Experience driving messaging and storytelling for a fast-growing company
• Messaging excellence: you can communicate complex ideas simply
• Creative mindset: you are full of ideas and are savvy about what works on social media, video and static advertising including out-of-home, and in written media
• Detail-oriented: you care about your ideas being well executed
• Highly collaborative & self-directed: you know how to get things done
• Comfortable working with senior executives and pushing them outside of their comfort zone
• Coachable, resilient, and highly motivated to drive outcomes
• San Francisco Bay Area or New York City preferred; willing to work in the office a minimum of 2x per week

Qualifications

• Experience marketing software or AI products
• Video production capabilities
• B2C campaign experience