About the Role
- Siena is the first intelligence layer for customer experience. We're creating an operating system of AI agents that learn, remember, and act across every customer touchpoint—from support conversations to shopping experiences to voice and social media interactions. Siena doesn't just automate support; it powers shopping agents, builds persistent customer memory, generates actionable business insights, and creates empathetic interactions that feel human. We're transforming how businesses understand and connect with their customers, turning every interaction into intelligence that makes the next one better. The team is small, distributed, and focused on building something that doesn't exist yet, specifically agents that remember, learn, and connect experiences across channels.
- This role is for the first BDR, focusing on opening doors to e-commerce leaders to demonstrate autonomous AI agents. The job involves breaking into accounts, securing meetings with the right buyers, and building a pipeline for the AE team that leads to six and seven-figure deals. Success in this role for 12-18 months can lead to a promotion to AE. The reality is that prospecting is challenging, involving rejections and ghosting, but also opportunities to break into difficult accounts and book significant meetings. The role seeks competitive individuals obsessed with winning and proving their hunting abilities, utilizing AI for selling from day one.
Responsibilities
- Build pipeline: Identify and prospect into target e-commerce accounts. Goal is to generate qualified meetings that turn into six and seven figure deals.
- Multi-channel outreach: Email, LinkedIn, phone, events, creative touches - whatever it takes to break into accounts.
- Research accounts: Understand the company, their tech stack, their challenges, their buyers before you reach out.
- Navigate organizations: Figure out who the real buyers are (it's not always obvious in ecommerce companies), build champion relationships, get to the right stakeholders.
- Qualify hard: We don't want junk meetings. You need to understand if this is a real opportunity before passing to AEs.
- Use AI: Leverage Claude, Chatgpt, Perplexity, Gemini for account research, message personalization, and scaling your outreach. You should be using AI to 10x your productivity.
- Collaborate with AEs: Work closely with the AE team to understand what good opportunities look like, get feedback on quality, iterate on messaging.
- Own your numbers: Track everything - activities, meetings booked, meetings held, pipeline created, conversion rates. You should know your metrics cold.
- Path to AE: If you crush it here (top performer, consistently hit targets, show you understand deal quality), you get promoted to AE in 12-18 months.
Requirements
- Competitive fire: You want to be the best BDR, not just a BDR. You track your ranking obsessively. When someone books more meetings than you, it bothers you (in a healthy way).
- Work intensity: You hustle. You do whatever it takes to hit your number.
- Hunter mentality: You're energized by the chase. You love breaking into accounts. You're persistent without being annoying.
- Integrity: You're honest about pipeline quality. You don't pass junk meetings just to hit metrics.
- Obsession with improvement: You want to get better every week. You ask for feedback. You study what works.
- 1-2 years in BDR/SDR role, consistently hit or exceeded quota (110%+ attainment)
- Experience prospecting into $100k+ deal sizes
- Comfortable with outbound and social selling
- Can write hyperpersonalized compelling messages that get responses
- Research skills - you dig into companies and find angles
- Organized - you manage your own pipeline without hand-holding
- Comfortable with ambiguity - we're a startup, things change fast, you figure it out
Qualifications
- Ecommerce, CX experience
- Sold CX, support, or automation tools
- Promoted from BDR to AE at previous company
- AI-native already (use claude/chatgpt for work)
- Startup experience (you've seen fast growth and chaos)
Benefits
- Meaningful impact. Your work directly shapes our product and company.
- Globally distributed team working at the bleeding edge of CX and AI.
- Great salary plus the opportunity for equity or stock grants.
- Learning budget. If you're growing, so are we.
- The thrill of building something new. Join us at a stage where your contributions matter most.
- AI-fluency. Make AI your second nature.
- Tackle unsolved problems. We’re redefining how customer experience will look like in the next decades.
- Everyone gets premium accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable) plus a quarterly budget for new tools.