About the Role
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Cresta is seeking a Head of Demand Generation & Growth to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automation—ensuring every initiative drives measurable, efficient growth. The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.
Responsibilities
- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
- Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
- Implement a robust experimentation framework for A/B testing and new channel evaluation
- Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
- Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
- Manage agency and vendor relationships to ensure alignment and quality
- Build, mentor, and grow a high-performing team
- Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement
Requirements
- Bachelor’s degree in Marketing, Business or related field
- 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
- Collaborative, growth-oriented leader with experience managing internal teams and agencies
Qualifications
- MBA or advanced degree a plus
- Proven success leading marketing initiatives across multiple countries or regions
- Industry-specific campaign expertise
Benefits
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees