About the Role
- Siena is the first intelligence layer for customer experience, building an operating system of AI agents that learn, remember, and act across every customer touchpoint—from support conversations to shopping experiences to voice and social media interactions. Siena doesn't just automate support; it powers shopping agents, builds persistent customer memory, generates actionable business insights, and creates empathetic interactions that feel human. The company transforms customer connections, turning interactions into intelligence. The team is small, distributed, and highly impactful, focusing on building new AI agents that remember customers, learn from interactions, and connect experiences across channels.
- This role is designed for an individual who can bridge customer wins with sales enablement, transforming product launches into market events, customer stories into case studies, and competitive scenarios into victories. The Product Marketing Manager will work directly with co-founders and the GTM team to establish the systematic marketing infrastructure necessary for driving enterprise deals. The ideal candidate will have experience in leveraging B2B customer success into compelling marketing assets that facilitate deal closure, with an opportunity to build a marketing function from the ground up.
Responsibilities
- Own end-to-end product launches—external market releases and internal team education—with full positioning, enablement, and amplification.
- Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution.
- Build and run Siena Academy, creating curriculum that drives customer adoption and product value.
- Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win.
- Develop ROI calculators and business case materials that articulate value differentiation.
- Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately.
- Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals.
- Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working.
Requirements
- 3-5+ years in product marketing at B2B SaaS companies, ideally enterprise.
- Proven track record creating marketing assets that directly impacted pipeline, win rates, or deal velocity.
- Experience building customer education programs or academies from scratch.
- Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, v0 to scale output and quality.
- Skilled at building custom AI workflows and prompts that enhance marketing productivity.
- Deep understanding of enterprise sales cycles and what sales teams need to close deals.
- Highly execution-focused with bias toward shipping fast and iterating based on feedback.
- Data-driven approach to measuring what works and doubling down on high-impact activities.
Qualifications
- Experience marketing AI, automation, or customer experience products.
- Background in competitive intelligence and creating materials that win competitive deals.
- Built customer training programs, online academies, or certification systems.
- Familiarity with sales enablement tools and CRM systems to track asset impact.
- Experience with no-code/low-code tools for landing pages, calculators, or interactive experiences.
Benefits
- Meaningful impact. Your work directly shapes our product and company.
- Globally distributed team working at the bleeding edge of CX and AI.
- Great salary plus the opportunity for equity or stock grants.
- Learning budget. If you're growing, so are we.
- The thrill of building something new. Join us at a stage where your contributions matter most.
- AI-fluency. Make AI your second nature.
- Tackle unsolved problems. We’re redefining how customer experience will look like in the next decades.
- Everyone gets premium accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable) plus a quarterly budget for new tools.