Sales Enablement Manager, International

About the Role

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, & co-founder, Tim Shi, an early member of Open AI. We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world. Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta. As the Sales Enablement Manager, International, you will play a critical role in standing up and scaling Cresta’s newly formed EMEA and APAC GTM teams. Your primary focus will be accelerating ramp, driving consistent execution, and building the foundation for high-performing international GTM motions. This is a highly hands-on, builder role. You will work directly with Account Executives and regional sales leaders to deliver practical, field-driven enablement that improves day-to-day performance across the sales cycle. Success in this role is measured by faster ramp times, improved deal execution, and strong regional revenue growth. You will partner closely with Sales Leadership, RevOps, Product Marketing Product Management, and the broader Enablement Team to localize and implement enablement programs that reflect the unique needs of international markets while maintaining alignment with Cresta’s global GTM strategy.

Responsibilities

• Sales Onboarding & Ramp Acceleration: Partner with the Global Enablement Team and regional Sales Leadership to expand on existing Onboarding programs with regional-specific content for new EMEA and APAC AEs
• Adapt global onboarding programs to reflect regional nuances, market dynamics, and buyer personas
• Provide structured ramp support, including training, deal coaching, and pipeline development guidance
• Sales Process & Methodology Enablement: Reinforce Cresta’s sales process and methodologies across international teams, from discovery through close
• Ensure consistent application of best practices in discovery, executive alignment, and deal progression
• Coaching & Performance Programs: Deliver ongoing enablement through live training, workshops, role plays, and certifications
• Provide direct coaching to reps, particularly new and ramping AEs, through 1:1 sessions and call reviews
• Partner with frontline managers to scale coaching effectiveness across regions
• Content & Messaging Alignment: Collaborate with Product Marketing to ensure messaging, talk tracks, and content are localized and relevant for EMEA and APAC markets
• Equip sellers with clear guidance on competitive positioning, objection handling, and regional use cases
• Ensure enablement content is practical, accessible, and aligned to real-world sales scenarios
• Enablement Measurement & Optimization: Track and analyze performance metrics including ramp time, pipeline creation, win rates, and quota attainment across regions
• Identify trends and gaps to continuously refine enablement programs
• Use data to drive targeted interventions tied to revenue outcomes
• Field Readiness: Support readiness for product launches, pricing updates, and strategic initiatives across international markets
• Ensure sellers are confident and prepared for customer-facing conversations in diverse regions

Requirements

• Strong alignment with Cresta’s culture and values — driven by a genuine desire to make people’s lives easier, even in fast-paced and high-pressure environments. Demonstrates resilience, positivity, and ownership, with the ability to maintain energy and focus when workloads are demanding. Brings a growth mindset, remains coachable, and continuously seeks new ideas to improve collaboration, team dynamics, and collective progression
• Deep understanding of contact center operations, performance metrics, and workflows across industries such as financial services, insurance, retail, and telecommunications. Clear awareness of the ongoing market shifts transforming contact centers — including AI adoption, automation, agent augmentation, omnichannel engagement, and operational efficiency mandates.
• Strong perspective on evolving contact center technologies and the tools agents use daily. Ability to think from both the agent and end-customer viewpoint, identifying how conversational intelligence and AI agents can simplify workflows, reduce friction, and improve overall experience. Prior hands-on contact center exposure is highly valued.
• Knowledge of industry-specific challenges and structural changes impacting contact center verticals today, and a clear understanding of how conversational AI and AI agents can streamline operations, improve compliance, drive retention, and enhance service quality.
• Experience collaborating cross-functionally with Solution Engineers, Sales, and Product teams in pre-sales, demo, or POC-driven environments.
• Minimum 3+ years of experience in conversational design, including building bots, virtual agents, AI-driven workflows, or conversation analytics solutions.